Marketing AI Institute：2023年广告行业人工智能（AI）蓝图报告（英文版）（18页）.pdf

1、AI for Advertising BlueprintSponsored By 2023,Marketing AI Institute,All Rights Reserved.Published October 20232|AI for Advertising Blueprint3 Why Artificial Intelligence Is a Must for Advertisers4 A Quick Introduction to AI for Advertising What Is AI?4 Machine Learning and the Core Types of AI 5 7

2、How to Find AI Use Cases in Advertising 8 Top AI Use Cases in Advertising 11 Top Companies Using AI for Advertising Construction Leader Achieves More Than 10 x ROAS 11 Educational Group Bolsters Public Perception With AI-Powered Ad Campaign 11 Cause-Based Organization Saves 78%on Ad Spend with AiAdv

3、ertising 12 13 Top Marketing AI Tools for Advertisers AiAdvertising 13 Attention Insight 14 Celtra 14 GumGum 14 Intellimize 14 Midjourney 15 Pathmatics from SensorTower 15 QuantPlus 15 Runway 1516 Why the Future of Advertising Depends on AI About Marketing AI Institute 17 About AiAdvertising 17 Tabl

4、e of Contents3|AI for Advertising BlueprintAdvertisers are often the tip of the spear:A brands first,best chance to make an impression and reach new audiences.Today,advertising takes up the largest slice of global marketing spend as organizations strive to increase awareness when customers have more

5、 choices than ever(Salesforce 2023 State of Marketing Report).But even with a budget,its no easy feat.Consumers are walking around with multiple devices strapped to them.Plus,theyre savvy they expect high relevance and heightened privacy.Cookies are crumbling;companies understand that they need to i

6、mplement a zero-party data strategy for CRM optimization and audience targeting.Creative quickly grows stale.Ad fraud which already costs advertisers billions is on the rise.The truth is,its never been harder or more complex to be an advertiser.Between programmatic advertising and an ever-expanding