Wunderkind：2024旅游和酒店业消费者洞察报告（英文版）（36页）.pdf

1、CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE1Consumer Insights Reportfor Digital CommerceCONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE2It would be clich to say this is the year that changes everything.But 2024 certainly feels significant.Third-party cookies are finally meeting their demise.Identity

2、 resolution is rising as an alternative.AI is advancing by the day.As we grapple with sweeping changes to the worlds digital landscape,the savvy marketer differentiates themselves with a bold willingness to explore and,ultimately,to adapt.And with what better information to equip themselves than the

3、 very latest on what consumers are doing how their habits are shifting,where theyre shopping,what theyre influenced by,and who they trust.Its these data points that are critical to determining what will work and what wont for the consumers of today.Because every proponent of data-driven strategies k

4、nows that old data just doesnt cut it.So lets get to it.IntroductionCONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE3Key TakeawaysConsumers love personalization,with wealthy,middle-aged segments the biggest proponents.Online shopping frequency continues to increase,driven the most by younger consumers.

5、Consumers are influenced by advertisements on YouTube more than any other channel,with TikTok and X falling short.Browsing websites is the single most common way that consumers find and learn about new products.Inspiring consumers to purchase directly from your website is beneficial from both an eco

6、nomic and data perspective,but youll need to provide a value exchange for the best results.Email is the preferred channel of consumers by far for receiving offers from brands.Older consumers disproportionately favor financial incentives,while younger consumers are more open to non-monetary offers th