Moengage：2023电子邮件营销行业基准分析报告-北美版（中译版）（14页）.pdf

1、Email Marketing:The Dos and Donts for a Sustainable Engagement Strategy Benchmarks and Insights From Analyzing 312.4 Million Consumer Emails on What Works and Doesnt to Accelerate Customer Engagement!U S A A N D C A N A D A E D I T I O NOpenedYour curated playlist01Email Marketing:The Dos and Donts

2、for a Sustainable Engagement StrategyWhats InsideClick to navigateIntroductionAbout the ReportTypes of Emails ComparedEmail Marketing Benchmarks for Different IndustriesBest Practices for Email Marketing Using a CEPEmail:The Unsung Hero of the Digital AgeAbout MoEngage Retail and E-commerce Industry

3、 Banking and Finance Industry Media and Entertainment Industry Lifestyle Industry 030305070708091012141401Email Marketing:The Dos and Donts for a Sustainable Engagement StrategyIs email marketing dead,or is it still relevant?This question has surely been on every marketers mind for a while.So,we ana

4、lyzed 312.4 million emails sent to customers in the USA and Canada via the MoEngage platform to find out.The verdict?Despite the exaggerated claims about the death of email,email marketing is as robust as ever.But theres a catch.Some studies indicate that an average person receives more than 120 ema

5、ils daily(without including spam).With numerous brands constantly bombarding email inboxes,a personalized approach to email marketing is the only way your emails can cut through the noise and truly make an impact.This report dives into email personalization,exploring how various approaches to person

6、alization impact key email marketing metrics.We also provide industry benchmarks for comparison and guide you on optimizing your email strategy by leveraging a customer engagement platform(CEP).This will empower you to learn,adapt,and better engage your customers based on customer behavior and journ