Moengage：2023电子邮件营销行业基准分析报告-拉丁美洲版（中译版）（12页）.pdf

1、Email Marketing:A Recession-proof Strategy for 2023 and BeyondBenchmarks and Insights from 10.9 Billion B2C Emails Sent WorldwideL A T I N A M E R I C A E D I T I O NOpenedYour curated playlist01Email marketing is one of the oldest forms of digital communication utilized by brands to communicate wit

2、h their customers.Emails have existed since before the invention of mobile phonespredating push notifcations,in-app messages,WhatsApp,and SMS.However,being older doesnt mean being slower(or outdated!).In fact,as our study of 10.9 billion emails demonstrates,email marketing is still more robust and e

3、fective than ever.In an era where brands are scaling back their paid and digital marketing eforts due to severe budget cuts and a looming recession,email marketing continues to deliver.This economical channel provides a high return on investment(ROI),enables brands to send mass and personalized comm

4、unications simultaneously,and provides immediate,measurable results.Personalization is the only way to stand out amid the barrage of messages customers receive from brands.Emails allow you to personalize every aspect of your communication.In this report,well examine how personalization impacts cruci

5、al email marketing metrics,such as open rates,click rates,and conversion rates.Additionally,well analyze how diferent types of personalization work for various industries in your geography.IntroductionThis report analyzesThe aim is to identify industry-based benchmark open rates,click-to-open rates(

6、CTORs),conversion rates,delivery rates,and unsubscribe rates for this recession-proof,sustainable marketing channel.About the Report10.9 billion emails sent over the past 12 months.Email Marketing:A Recession-Proof Strategy for 2023 and BeyondWhats InsideHow to Read This ReportThe Types of Emails Co