Bizrate Insights：2023年假日购物季报告（中译版）（16页）.pdf

1、Shifts in Shopper Behavior Shape 2023 Holiday SShifts in Shopper Behavior Shape 2023 Holiday Season|2OverviewOverviewBizrate Insights surveyed 1,000 online shoppers at the end of September,exploring five shifts taking place,their implications,and the opportunities they offer for the holiday selling

2、season.We found both tendencies toward maintaining the status quo and shifts in shopping behavior sure to impact the upcoming holidays.These shifts include a range of topics,from overall holiday shopping to how shoppers will increase their online spending at the expense of brick-and-mortar stores.We

3、 also asked shoppers about their intended timing,the promotional holidays they believe will capture their attention,retailer selection factors,and how the Internet will power their online shopping.Now is the time to leverage these findings for a last-minute review of your holiday plans and ensure yo

4、u are ready to get your share of 2023 holiday dollars.Shifts in Shopper Behavior Shape 2023 Holiday Season|Table of ContentsOverview.2Shift#1:The Start Date.4Shift#2:Overall Holiday Spending.7Shift#3:Online Holiday Shopping.8Shift#4:Amazon and Internet Empowerment.11Shift#5:Holiday Store Spending.13

5、Taking on the Shifts.15Table of CShifts in Shopper Behavior Shape 2023 Holiday Season|4Shift#1:The Start DateCompared to 2022,7 in 10 will start their holiday shopping around the same time,but 24%expect to be early buyersLooking at our first year-over-year comparison,71%will start shopping at the sa

6、me time as last year.Its the 24%who identify as starting early that retailers should pay attention to by showcasing a mix of promotions,features,trending products,or new arrivals.HOW DOES YOUR HOLIDAY SHOPPING TIMELINE COMPARE TO 2022?of shoppers said they will start their holiday shopping around th