Feedvisor：2023年假日购物趋势前瞻报告（中译版）（20页）.pdf

1、2023 Holiday Shopping Trends PreviewBased on a survey of 2,000+consumers2As the holiday season draws near,the landscape of holiday shopping is undergoing a transformative shift that is worth exploring.The traditional boundaries of holiday shopping,once firmly constricted to the Cyber 5-the period sp

2、anning from Thanksgiving to Cyber Monday-are dissolving.Todays consumers are redefining the holiday shopping experience,driven by their relentless pursuit of the best deals and mounting concerns over inventory availability.This seismic change in consumer behavior has led to a significant extension o

3、f the holiday shopping season,spanning from November to January,and is expected to generate a staggering$1.54 trillion to$1.56 trillion in total spending.1 Join us as we delve into the evolving dynamics of this new holiday shopping landscape,where consumers are rewriting the rules and reimagining th

4、eir festive gift-buying journey.Navigating the Longer Holiday Shopping Landscape1 Retail Dive 20233 FEEDVISORUNWRAPPING HOLIDAY SHOPPING TRENDS CAPTIVATING CONSUMER ATTENTION:AD CHARACTERISTICSHOLIDAY SALES WINNERS WILL BE THOSE WITH BEST DEALS 61519Table of ContentsThis poll was commissioned and an

5、alyzed by Feedvisor.It was distributed online from July 1420,2023,among a sample of 2,014 U.S.adults who have purchased a product on Amazon within the last 6 months.Results from the full survey have a margin of error of plus or minus 2.2 percentage points.All numbers have been rounded to the nearest

6、 percent.Zogby Analytics conducted the survey on behalf of Feedvisor.The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from retail experiences.4 FEEDVISOR5 FEEDVISORUnwrapping Holiday Sh