仲量联行：2023年假日购物调查报告（中译版）（36页）.pdf

1、Holiday Shopping Survey Report 2023Consumers feast on fun this holidayTop 5 takeaways for Holiday Shopping 2|2023 Jones Lang LaSalle IP,Inc.All rights reserved.1.Experience is on the list.Holiday shoppers plan to spend a healthy$958 per person this holiday season 22.8%of which will used for holiday

2、entertainment and experiences.More than 90%of respondents surveyed plan to participate in at least one holiday-related experience.And theyre doing so more than they did in 2022.2.The perfect gift is a priority.Women will splurge on gifts this year-spending over 40%more than men.Older generations wil

3、l also spend more on gifts than younger cohorts,particularly Boomers(aged 60 and above)who are likely splurging on grandkids.3.Consumers are channel surfing.Most consumers will interact with the physical retail store in some way this holiday,either by shopping in a mall,in an open-air center or pick

4、ing up curbside or in-store.In comparison,more than three-fourths will order online for home delivery.Consumers will not limit themselves to one channel.Approximately 57%of shoppers will use two or more channels to cross off their holiday lists.4.Shoppers give fun this season.Three of the top 5 gift

5、 categories on shoppers lists have a fun,interactive element toys,games and electronics.Rounding out the top five are clothing and gift cards.Movie-themed kids merchandise like Super Mario Bros.and Barbie are also big this season.Consumers,especially high-income earners,plan to pick up at least one

6、gift for themselves.5.Deals are always going to matter.Most shoppers will look for creative ways to save money taking advantage of sales and deal days,buying less expensive gifts and shopping for fewer people.This is especially true of modest earners(earning less than$50,000).Shoppers with lower-tha