Pixability：2023年YouTube假日购物行为洞察报告（英文版）（32页）.pdf

1、HOLIDAY SHOPPING BEHAVIOR AND YOUTUBEA PIXABILITY REPORTTABLE OF CONTENTS345111626Executive SummaryTop Line HighlightsHoliday Shopping OverviewThe Customer Shopping Journey on YouTubeYouTube&Holiday Shopping TrendsUsing YouTube to Enhance Your Shopping StrategyHoliday Shopping Behavior and YouTube 2

2、023 Pixability,Inc.All rights reserved.2EXECUTIVE SUMMARYYouTube plays a pivotal role in holiday shopping,emerging as a dynamic and influential platform that profoundly impacts consumer behavior and purchasing decisions.The platform transforms holiday shopping from a transactional experience into an

3、 immersive journey,where individuals find inspiration,make well-informed selections,and feel a sense of camaraderie,thereby elevating its importance as a catalyst for successful holiday commerce.It is imperative that brands invest in YouTube strategy given its importance in the customer journey.Holi

4、day Shopping Behavior and YouTube 2023 Pixability,Inc.All rights reserved.3TOP LINE HIGHLIGHTSMore than half of online shoppers worldwide use their mobile phones to make online purchases-it is important to consider VAC campaigns which runs predominantly on mobile and shows high CTR29%of Americans ar

5、e finished with their holiday shopping by the end of October and it is important to get in front of consumers ahead of their holiday shoppingYouTube is the most trusted social media platform for finding and purchasing products in the US(2022)“Gift guide”and“wish list”are seasonally-relevant keywords

6、 on YouTube.Gift guides can be uploaded by both brands and creators to target specific stores or demographicsYouTube Shorts is the#1 short-form video platform for viewers discovering new products and brands in Europe,the Middle East,and Africa(EMEA)Different geos prioritize different concepts when o