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BCG:可持续原材料有望提升时尚和服装品牌的盈利能力(2023)(英文版)(32页).pdf

上传人: Kell****reet 编号:145041 2023-11-06 32页 10.23MB

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本文主要讨论了可持续原材料对时尚和服装品牌盈利能力的影响。主要观点包括: 1. 可持续原材料的使用可以帮助品牌满足即将到来的环保法规,并带来新的盈利机会。 2. 预计在未来两到四年内,全球将会有超过35项与可持续性相关的法规生效,这些法规将影响时尚和服装行业的各个方面,包括原材料的采购、产品设计、市场营销和废弃处理。 3. 为了应对这些法规,品牌需要制定强有力的原材料策略,优先考虑那些对气候影响较小的原材料。 4. 品牌如果现在就采取行动,确保未来获得优先原材料的供应,预计在五年内可以获得平均6%的利润提升。 5. 投资者和消费者都欢迎这些法规的改变,他们正在密切关注品牌如何应对这些变化。 总的来说,文章强调了可持续原材料在应对即将到来的环保法规和为时尚和服装品牌带来新的盈利机会方面的重要性。
可持续原材料如何驱动时尚品牌盈利? 未来法规如何影响时尚品牌运营? 投资者和消费者如何看待可持续时尚?
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