cazenove+loyd & Globetrender：2023旅游意愿高涨及豪华旅行趋势报告（中译版）（35页）.pdf

1、Travelling With Purpose:Milestone Motivations&Luxury Travel Trends1GLOBETRENDER Travelling with Purpose:Milestone Motivations&Luxury Travel TrendsGLOBETRENDERTM In association withTravelling With Purpose:Milestone Motivations&Luxury Travel Trends2GLOBETRENDER IntroductionCover:iStockIn 2023,it has n

2、ever felt more important or pertinent to address how age is not a marker of how you“should”behave,what life stage you“should”be at or how you“should”feel.The societally imposed life milestones of days gone by and the ages by which we“ought”to have achieved them are shifting,challenged by people at a

3、ll stages of the generational spectrum.Indeed,according to a 2022 survey by Relate,one third of Gen Zs and Millennials feel traditional life milestones are outdated,and with global life expectancy at 71 versus 51 in 1960,and one in six people in the world predicted to be 60 years old by 2030(World H

4、ealth Organisation),well have a larger and more active population of seniors than ever before.Various societal shifts are influencing behaviour too,such as the rise in retirement age,the average age of getting married and starting a family.In this report(published in September 2023)we look beyond de

5、mographics to instead focus on“psychographics”,categorising life events according to seven Milestone Motivations(defined on pages 9-11).Each of these presents an opportunity to mark the occasion with a remarkable travel experience.We have paired each motivation with a trend that we believe will play

6、 a pivotal role in the future of luxury travel.Additionally,we have curated an inspiring itinerary that showcases how our Destination Experts can transform any motivation into an extraordinary travel experience.Up until now,many companies looking to the future of travel have focused on the under-40s