麦肯锡：2023年中欧食杂零售市场状况报告-新顾客争夺战（中译版）（82页）.pdf

1、State of Grocery in Central Europe 2023 The battle for the new shopperiiState of Grocery in Central Europe 2023ContentsForeword2Food and grocery market KPIs6State of Grocery in Central Europe 2023:The battle for the new shopper9Key trends shaping consumer industry in 202313Implications for Grocers a

2、nd CPGs 79Contributors and acknowledgments4Insights on key trendsInterviews:Lus Arajo,Chief Executive Officer,BiedronkaMarek Sypek,Chief Executive Officer,Stock Poland 2430Focus on grocery affordability17Interviews:Artur Rytel,Green Holding Owner Michal Seczuk,Chief Executive Officer,Studenac Tom up

3、r,Group Chief Executive Officer,Rohlik Group394652More for lesslookout for proposition that addresses customers needs at no price premium35Interview:Marta Wrochna-astowska,Chief Financial Officer,abka Group62New generation to ruffle market status quo57Interview:Robert Wawro,Chief Operating Officer,M

4、aspexPawe Surwka,Chief Executive Officer,Eurocash Group7076Double trouble:price sensitivity and cost pressures67ForewordIn 2022,the main concerns of CE consumers were soaring prices due to inflation that reached unprecedented levels,leading to heightened price sensitivity.In 2023,we are observing a

5、normalization of the market,although negative sentiment towards inflation will remain.Consumers will once again be forced to adjust to a“new normal”,after navigating through the market shift caused by COVID-19.Our report concludes that consumer behaviors are focused on trading down,declining loyalty

6、 towards grocers and brands,and have greater willingness to buy private-label items in order to save up on shopping.The focus of this report is to understand how grocery retailers and Consumer Packaged Goods(CPG)companies should acquire consumers that are adapting to ration their grocery spending in