Profitero：亚马逊EMEA供应商调查报告（中译版）（28页）.pdf

1、 PATTERN INC Highlighting the challenges and opportunities faced by brands selling on Amazon in Europe and the Middle EastSeptember 2021AMAZON VENDOR SURVEY EMEA/2CONTENTS&METHODOLOGYExecutive SummaryExecutive SummaryP3P3About the survey participantsAbout the survey participantsP4P4Which channels th

2、ey sell through,categories they sell and the markets they are present in on Amazon.Attitudes to Amazon in EMEAAttitudes to Amazon in EMEAP12P12How our respondents find working with Amazon and the challenges they have faced in the past year.How brands work with Amazon in EMEAHow brands work with Amaz

3、on in EMEAP18P18Which promotional types and discounts brands use,how they manage Amazon and their future plans with the marketplace.RecommendationsRecommendationsP26P26Patterns Global FootprintPatterns Global FootprintP27P27About PatternAbout PatternP28P28Pattern worked with Profitero to survey bran

4、ds across Europe and the Middle East in June,July&August 2021.Responses were collected online,and the survey was restricted to brands who sell on Amazon in EMEA.We offered an incentive to those who completed the research.Some of our participants asked us to donate to charity on their behalf instead,

5、and this has raised more than 450 for the Red Cross.For more information on how we could support your Amazon strategy-or broader ecommerce strategy-please contact us at For more information on Profitero please see SUMMARYWelcome to Patterns latest research examining the pain Welcome to Patterns late

6、st research examining the pain points faced by brands selling on Amazon.points faced by brands selling on Amazon.After undertaking similar research in 2020,this year we modified our survey slightly to include participants in both Europe and the Middle East.The majority of brands who completed the re