InMobi：2022假日购物报告：了解消费者的“最后冲刺”阶段（中译版）（25页）.pdf

1、Holiday Shopping:Understanding Consumers on Their Final SprintThese next few weeks are crucial for marketers as consumers work their way through their last-minute holiday shopping lists.While the holiday shopping season started earlier this year,many consumers are being careful with how and where th

2、ey spend their money as they hold out for last-minute bargains and deals.Our team at InMobi surveyed holiday consumers on exactly how they plan to shop in the final half of the shopping season to help you capture the attention and dollars of these last-minute shoppers.The Tortoiseand the HareShopper

3、s have different philosophies when it comes to snagging gifts for the holidays.Some prefer knocking out their shopping lists early while others tend to shop later,waiting for sales or budgets to loosen up.And the numbers add up.Our team found that 62%of consumers havent started their holiday shoppin

4、g.58%of consumers plan to wait for sales before purchasing.For 42%,Black Friday was the top-chosen major sales event consumers wait for followed by Brand Event Sales(Prime Days,Deal Days,etc.)at 33%Consumer Spotlight:Not everyone plans to take advantage of major sales events.Men and those 55+are sig

5、nificantly more likely to forgo big savings opportunities.Waiting for the Right PriceA few months ago,we shared the growing trend of holiday shopping beginning in the summertime.So why do consumers shop early?The Early Bird Gets the WormLets look into the numbers:44%said its easier to budget34%said

6、better inventory34%said cheaper pricesConsumer Spotlight:Consumers 55+are more influenced by better inventory compared to younger folks.The Return to In-store ShoppingWith 70%planning to purchase items in-store,here are some things you need to know about todays holiday consumer on their last sprint.