内容营销协会（CMI）：2024年内容营销行业及薪酬展望报告（中译版）（21页）.pdf

1、CONTENT MARKETINGCAREER&SALARY2024 OUTLOOK:How Content Marketers Are Shoring UpAgainst the AI Tidal Wave2CONTENT MARKETING CAREER&SALARY 2024 OUTLOOKThe Content Marketing Institute surveyed 1,068 content marketers across the globe about how much they make,how engaged they feel at work,and the impact

2、 of new technologies on their career development.(The short answer:AI is changing everything.)Inside:The AI Tidal Wave.3 How Much Do Marketers Make?.7 One Foot Out the Door.10 With No Clear Career Path and an Explosion of AI Marketers Need a Moment.14 Investing in Content Careers.17 Methodology.203C

3、ONTENT MARKETING CAREER&SALARY 2024 OUTLOOKAdvances in generative AI are making waves and sending rip currents through-out the industry.AI will likely affect everything from pay to specialization and even career longevity.Marketers say theyre upskilling to stay relevant.Fast-paced advances in genera

4、tive AI are already changing day-to-day work for marketers and dis-rupting career plans.Three in four marketers we surveyed say theyre using generative AI tools like ChatGPT or Grammarly on the job.And while AI may be making some aspects of marketers jobs easier,theres an undercurrent of unease even

5、 fear among those we surveyed.Large numbers of content marketers believe tech like generative AI will have profound negative impacts on their jobs and careers:62%say writers and editors will earn less respect 55%say writing will become commoditized 46%say they fear lower compensation 45%predict fewe

6、r jobs for content marketersWill content marketing become less lucrative as a career over time?Less creative?Or will AI-driven tools be a net positive for marketers perhaps driving out repetitive,low-value roles and skills but elevating many others?Lets explore the details.How exactly are marketers