Ninja Van：2023东南亚电商白皮书-东南亚电子商务未来何去何从？（英文版）（24页）.pdf

1、Whats next for the future of E-commerceSoutheast Asia?inNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostE-commercelandscapein the new normalWhile growth of e-commerce in Southeast Asia(SEA)has been on a steady rise in the past years,COVID-19 pandemic has propelled it into a new phase.Ninja V

2、an Malaysia x GeopostNinja Van Malaysia x Geopost%of people who started shopping online in SEA202070%202132%202223%As we move beyond the pandemic,offline shopping appears to be returning to pre-pandemic stage with shoppers looking to connect with brands in-person.Coupled with other global macroecono

3、mic headwinds,it seems like SEAs e-commerce boom is slowing down.2020 figure is from E-commerce SEA Barometer Report 2021,while 2021 and 2022 figures are from recent survey results gathered from over 9,000 participants.E-commerce landscapein the new normalNinja Van Malaysia x GeopostNinja Van Malays

4、ia x Geopost*The overall outlook for digital shopping remains positive,with GMV still expected to grow by a CAGR from US$129 billion to US$280 billion in 2027.Of course,there remains a long runway for growth as SEAs e-commerce enters the next stage of its development(see Mckinsey,SYNC Southeast Asia

5、 by Bain&Company and Meta,and e-conomy SEA by Google,Temasek,Bain).As e-commerce sellers,how do you continue to stay relevant and create business opportunities in the next phase?*Source,Facebook&Bain Company research https:/ Van Malaysia x GeopostNinja Van Malaysia x GeopostStarted in 2014,Ninja Van

6、 Group had a front-row seat to SEAs e-commerce evolution.This position enables us to observe and identify from servicing close to 2,000,000*sellers in SEA across the past 12 months up-and-coming e-commerce insights and trends.*Figure is accurate as of 31 Mar 2023.Ninja Van Malaysia x GeopostNinja Va