Salsify：2023年欧洲DIY家居装修零售市场现状分析报告（中译版）（11页）.pdf

1、ReportTHE CURRENT STATE OF THE EUROPEAN DIY HOME IMPROVEMENT RETAIL MARKETHOW EMBRACING INNOVATION HAS REVITALIZED THE DIY INDUSTRY203The Global Revival of the DIY Industry045 Transformative DIY Shopping Trends07How Omnichannel Commerce Drives Innovation09Product Information Is the Foundation for Om

2、nichannel Success11Salsify Helps Deliver Innovative ExperiencesWhats Inside?3Increased online sales and shifting consumer expectations have given new life to the do-it-yourself(DIY)and home improvement industries.The DIY sector is experiencing a global revival,according to Research Dive,leading it t

3、o become one of the most dynamic markets in the retail world.The European DIY market is no exception;a new industry focus on building shopping experiences has given consumers a fresh opportunity to interact with brands and retailers.The home improvement sector has gone from being almost dormant with

4、 stable sales and traditional services to becoming an innovative playground.While the industry still faces many unique challenges,theres also an enormous opportunity for retailers to stay ahead of emerging trends,embrace new technologies,and launch omnichannel commerce strategies that drive business

5、 results.Explore the current state of the DIY retail market in this report,and learn about the latest growing shopping trends within the sector,get a breakdown of why omnichannel commerce is an essential part of the industrys revitalization,and gain insights into why product information is crucial t

6、o innovation.THE GLOBAL REVIVAL OF THE DIY INDUSTRYTHE CURRENT STATE OF THE EUROPEAN DIY HOME IMPROVEMENT RETAIL MARKETThe home improvement sector has gone from being almost dormant with stable sales and traditional services to becoming an innovative playground.a45 TRANSFORMATIVE DIY SHOPPING TRENDS