Salsify：打造卓越购物体验全指南（中译版）（12页）.pdf

1、GuideTHE COMPLETE GUIDE TO BUILDING WINNING SHOPPING EXPERIENCESA STEP-BY-STEP GUIDE FOR IMPLEMENTING THE LATEST SHOPPING INNOVATIONS203As Shoppers Evolve,Experiential Shopping Is the Future04How Brands and Retailers Can Build Engaging Shopping Experiences11Leverage the Right Tools for Commerce Expe

2、rience Management12Build Winning Shopping Experiences With SalsifyWhats Inside?1.Incorporate Enhanced Content Across Digital Touch Points-4 2.Leverage AI To Connect With Your Target Audience While They Shop-6 3.Create Collaborative Online Shopping Experiences To Mimic Shopping With Friends and Famil

3、y-64.Optimize Your Social Shopping Channels-75.Level Up Your Online and In-Store Shopping Recommendations-86.Provide Shopping Options That Appease Hybrid Shoppers-97.Prioritize Digital Transformation and Adoption-103Experiential shopping has become a modern retail buzzword,but the practice itself is

4、 as old as time.The first market to experiment with this was the Grand Bazaar in Istanbul,which quickly turned into an experiential shopping destination when sellers began to attract buyers with aesthetically displayed goods.Static displays soon transitioned into dynamic ones jewelers crafting rings

5、,game-makers offering chess sessions,and food vendors whipping up delicacies right before your eyes.This age-old practice of providing rich and immersive shopping experiences continues in todays digital world,whether a customer is shopping in a brick-and-mortar location or online.Shopping experience

6、s,when the buying journey includes high-quality,engaging product content and innovative shopping options,are must-haves for modern shoppers and are essential for keeping up with the future of shopping.The best brands and retailers provide experiential shopping experiences online.Brands and retailers