诺基亚&益普索：Z世代与元宇宙白皮书（英文版）（19页）.pdf

1、Gen Z and the metaverseA multi-market study on how Gen Z currently experience the metaverse and the role they want to play in its futureSeptember 20221Introducing Gen ZIntroducing the metaverseOur researchKey findingsThe virtual frontier:Gen Z and the metaverse234Meet our Gen ZIn their words:What do

2、 our Gen Z value?The virtual spectrumIn their words:How do our Gen Z define the metaverse?Socialization in the metaverseCase study:A Status-Seeker from South KoreaCase study:A Citizen from the UK9Appendix5Case study:A Libertarian playing SandboxCase study:A Status-Seeker with an alter-egoCase study:

3、A Solidarity-Searcher who wants to live an aspirational identity.Case study:A Citizen who experiments with their identityIdentity in the metaverse678Money in the metaverseCase study:A Citizen versus a Status-Seeker in the USTechnology in the metaverseCase study:Into the metaverse for online workshop

4、s(UK and US)Future of the metaverseContents234Defined as those born between 1996 and 2012,they have never known a world without social media,instant information,and far-flung horizons,all held in the palm of their hand.As the first generation to grow up in a world fully connected by technology,they

5、are defined not just by their values or societal context,but by the role of technology in their lives-it has shaped the ways they connect,communicate,and view the world unlike any generation which came before,making them the first true digital natives.Our contextual landscape review of Gen Z finds t

6、hat they are a nuanced,complex group of individuals.They are the first global generation,but are defined as much by their unique cultures,identities,and countries as they are by their shared attitudes,values,and digital nativity.Globally,they face a challenging set of circumstances:they tend to be c