Sensor Tower：2023年美国零售应用报告（中译版）（27页）.pdf

1、The State of Retail In the U.S.An Analysis of Retail Mobile App and Digital Advertising Trends in the United States.2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|2023 Sensor Tower Inc.-All Rights Reserved|2This report,which leverages Sensor Towers Store Intell

2、igence and Usage Intelligence data,as well as our Pathmatics data,explores the Retail Brand app space in the U.S.The analysis includes:-Retail Brand app download and revenue trends from January 2021 through March 2023.-Demographic data for selected Retail Brand Apps.-Retention and time spent data fo

3、r selected Retail Brand apps and subcategories.The report is broken down into four main sections:-Top Retail Brand Apps:An overview of the main mobile trends for the top retail brand apps.-Beauty Apps:Apps such as Sephora and ULTA,which help users discover,purchase,or learn about beauty products.-Fa

4、shion Apps:Apps such as SHEIN and CIDER,.which enable users to explore,shop,and stay updated on the latest trends in clothing and footwear.-Retail Media Networks:A retailer-owned advertising platform employing their website,app,and other digital platforms within their network,allowing brands and adv

5、ertisers to advertise to customers.The rapid growth that RMNs are seeing and unique opportunities to be found for brands willing to allocate the budget.Introduction 2023 Sensor Tower Inc.-All Rights Reserved|304071115MARKET OVERVIEW BEAUTY RETAIL APPS FASHION RETAIL APPS RETAIL MEDIA NETWORKS CONCLU

6、SION 20 2023 Sensor Tower Inc.-All Rights Reserved|4Market Overview U.S.AmazonSHEINWalmartShopEtsyNikeTemueBayTargetBath&Body WorksAmazon MobileSheinside GroupWalmartShopifyEtsyNikeTemueBayTargetBath and Body WorksSubcategoryChinese-Based Retail Apps Dominate Top App Rankings by Downloads in the U.S