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欧盟内部市场和消费者委员会(IMCO):2022个性化定价报告(英文版)(54页).pdf

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1、 Personalised Pricing Policy Department for Economic,Scientific and Quality of Life Policies Directorate-General for Internal Policies Authors:Peter ROTT,Joanna STRYCHARZ,Frank ALLEWELDT PE 734.008-November 2022 EN STUDY Requested by the IMCO committee Abstract This study conceptualises personal pri

2、cing,distinguishing different forms including individual prices and group prices.It summarises empirical insights on the occurrence of personal pricing in practice and related consumer attitudes.In its legal part,it analyses whether and how current EU law deals with this phenomenon and identifies re

3、gulatory gaps and legal uncertainty,on the basis of which recommendations for future regulation of personalised pricing are presented.This document was provided by the Policy Department for Economic,Scientific and Quality of Life Policies at the request of the committee on Internal Market and Consum

4、er Protection.Personalised Pricing This document was requested by the European Parliaments committee on Internal Market and Consumer Protection.AUTHORS Prof.Dr.Peter ROTT,Civic Consulting/Carl von Ossietzky University of Oldenburg Dr.Joanna STRYCHARZ,Civic Consulting/University of Amsterdam Dr.Frank

5、 ALLEWELDT,Civic Consulting ADMINISTRATOR RESPONSIBLE Barbara Martinello EDITORIAL ASSISTANTS Mina Draganska Marleen Lemmens LINGUISTIC VERSIONS Original:EN ABOUT THE EDITOR Policy departments provide in-house and external expertise to support European Parliament committees and other parliamentary b

6、odies in shaping legislation and exercising democratic scrutiny over EU internal policies.To contact the Policy Department or to subscribe for email alert updates,please write to:Policy Department for Economic,Scientific and Quality of Life Policies European Parliament L-2929-Luxembourg Email:Poldep

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本文主要探讨了个性化定价的概念、形式、运作方式以及相关的法律问题。个性化定价可以基于个人特征、购买数量或消费者群体进行价格差异化。文章指出,第一级个性化定价(基于个人特征)是最具争议的形式,它利用个人数据推断消费者的支付意愿,并通过算法或人工干预提供相应价格。尽管存在争议,但研究表明,个性化定价在实践中确实存在,且可能对消费者福利产生影响。 从法律角度看,欧盟法律原则上允许个性化定价,但需遵守反歧视法律。数据保护法可能要求获得消费者同意。文章建议,鉴于消费者普遍反对个性化定价,应考虑禁止第一级个性化定价,并加强信息披露要求,以提高透明度。
个性化定价是什么? 个性化定价有哪些形式? 个性化定价如何运作?
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