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Copperberg:2021年度服务业售后市场基准研究报告(英文版)(19页).pdf

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1、Aftermarket Benchmark Survey Report2021Content2Chapter 1 Introduction5Chapter 2 Digital Transformation in theService Business13Chapter 3 Profitability and Pricing Modelsfor Service21Chapter 4 Addressing Current and FutureChallenges29ConclusionChapter 1IntroductionTransformation is not an overnight s

2、uccess.As we analyze and report on the evolution of the service industry every year,we know that any significant business change takes a lot of time and considerationnot to mention resources.Although disruption and market volatility has forced some service leaders to take huge leaps last year in ter

3、ms of digitalization,the industrys journey toward digital maturity continues.In the 2020 Aftermarket Benchmark Survey Report,weve seen that the number of respondents without a clear dig-ital strategy has significantly decreased since 2019.Like-wise,this year,that number has significantly decreased y

4、et again,with more and more service leaders realizing the importance of digitalization.For this years report,we have surveyed over 100 decision-makers across the service business spectrum,including industrial equipment and machinery,oil and gas,automo-tive,marine,and more,to see how the service busi

5、ness has evolved regarding digitalization,pricing,and resilience to current and future challenges.Our analysis this year reveals that there are 5.51%fewer respondents than last year who operate on a reactive,break-and-fix service model,and more respondents oper-ating on planned,proactive,or predicti

6、ve models.This indicates that the industry is steadily shifting away from traditional models and exploring new opportunities cre-ated by advanced technology and connectivity.Since priorities regarding the improvement of commer-cial process capabilities remained the same as last year(48.08%)or moved

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根据报告的内容,本文主要概括了2021年服务行业的发展趋势和面临的挑战。 1. 数字化转型:30.19%的调查者拥有明确的数字化转型战略,比去年增加了12.01%。远程诊断是投资首选,59.43%的调查者计划在未来12个月内投资此技术。 2. 定价模式:47.17%的调查者主要采用成本加成定价法,46.23%采用基于价值定价。价格修订变得更加频繁,34.91%的调查者每两年或每年修订两次。 3. 面临的挑战:50.48%的调查者表示不同市场间的价格差异是定价管理的主要挑战。24.27%的调查者表示仍在实施与疫情相关的成本削减措施。 4. 技能短缺:50.48%的调查者表示目前面临技能劳动力短缺的问题,比去年增加了6%。 5. 新的商业模式:16.50%的调查者计划未来投资新的商业模式。 综上所述,服务行业正在经历数字化转型,定价模式也在逐渐变化,但仍面临技能短缺和市场价格差异等挑战。
服务行业数字化转型现状如何? 服务行业如何应对当前和未来的挑战? 服务行业如何制定有效的定价策略?
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