Socialinsider ：2022年度旅游社交媒体行业报告（英文版）（19页）.pdf

1、TravelSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Travel industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the travel i

2、ndustry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyTravel brandsexamples66.75%EVOLUTION IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the travel business remains steady.Sin

3、ce November 2022,there has been a 66.75%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Travel industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Travel indus

4、try Posts types on InstagramIn the last 12 months,brands in the Travel category shared:53.54%photos 24.50%carousels 16.52%reels 5.43%videosContent diversity on InstagramIn the last 12 months,brands in the Travel category shared:46.85%photos 27.24%albums 15.50%links 9.74%videos 0.65%statusesContent d

5、iversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Travel industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Travel industry Posts types on TwitterIn the last 12 months,brands in the Travel catego

6、ry shared:55.07%status 26.06%photos 14.89%links 3.97%videosContent diversity on Twitter1.63%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.63%,followed by carousels,with an average engagement rate of