Tinuiti：2026年美容营销研究报告：代际差异、价格上涨与新技术如何重塑美容购物体验（中译版）（21页）.pdf

1、22026 BEAUTY MARKETING STUDY68%of Beauty Shoppers Blame Tariffs for Higher Prices as They Increasingly Shop Around3Brick-and-mortar Is Still Critical for Beauty Shoppers,but In-store Visits Are Often Accompanied by Online Interactions6Social Media Dominates Beauty Product Discovery as Facebook(Still

2、)Leads the Way1030%of Monthly Beauty Shoppers Purchase Products Through TikTok Shop12Nearly One in Three Beauty Shoppers Have Posted Product Images or Videos to Social Media16Shoppers Are Increasingly Using AI for Beauty Product Research and Discovery,Especially Younger Generations14Beauty Shoppers

3、Tend to Repeatedly Buy the Exact Same Products,but the Appetite for New Brands Varies by Product Category and Generation18Fully understanding beauty shoppers continues to become more complicated over time,as new technologies and platforms create many iterations of the customer journey.The role of on

4、line and in-store,the proliferation of AI uses for product discovery and research,and the extent to which specific product attributes influence purchase decisions all vary significantly for different generations and product categories.Add to that complexity the impact of recent US tariffs and years

5、of inflation,and brands are navigating a challenging and competitive landscape.To help marketers better understand the current state of beauty shopping,Tinuiti surveyed 1,050 US beauty shoppers in March 2026 to take the pulse of the impact of everything from inflation to influencers.2026 BEAUTY MARK

6、ETING STUDYHow generational differences,rising prices,and new technology are transforming the beauty shopping experience32026 BEAUTY MARKETING STUDY68%OF BEAUTY SHOPPERS BLAME TARIFFS FOR HIGHER PRICES AS THEY INCREASINGLY SHOP AROUNDAsked if they believe US tariffs have increased the cost of beauty