埃森哲：电动汽车-不止于动力系统的革新（中译版）（15页）.pdf

1、THE ELECTRIC VEHICLE Why manufacturers need to rethink their ecosystems,the customer journey,and the entire value chainOriginal equipment manufacturers(OEMs)face growing pressure to address a dramatically shifting industry and customer landscape:SUSTAINABILITY NEEDS are growing and maturing,especial

2、ly among young people,and particularly where mobility is concerned.NEW CUSTOMERSwho are living in urban areas and are more likely to use multi-modal urban transportationare inclined to use digital channels to stay updated on the latest technology developments.THE CIRCULAR ECONOMY is pushing the auto

3、motive industry to make environmentally friendly vehicles along their whole lifecyclefrom green production using renewable energies to responsible battery disposal and chemical recycling.FAST EVOLVING TECHNOLOGIES are reshaping the passenger vehicle through Connectivity,Autonomous,Sharing and Electr

4、ification(CASE)trends.Pushing the e-revolution along,EVs are becoming increasingly sophisticated.For example,Tesla Inc.pioneered the concept of selling wirelessly updatable vehicles,demonstrating that it is possible to transfer updates and new features to the vehicle much in the same way consumers d

5、ownload new software to their smartphones.Today other traditional automotive manufacturers are following suit.1 EVs are clearly emerging largely as a result of global demand for greener mobility solutions.And over the next decade,battery-powered electric vehicles(BEVs)will be more prominent and gain

6、 significant market share.How OEMs respond will steer the industry in new,unchartered directions,driven largely by new customers(and a new customer experience),an evolving value chain evolution and a new essential ecosystem.Mobilitys next stop:Electric vehiclesThe mobility industry has been respondi