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品牌金融(Brand Finance):2026年美国品牌价值500强报告(英文版)(50页).pdf

上传人: 1****1 编号:1167540 2026-03-26 50页 19.09MB

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1、US 500 2026 The annual report on the most valuable and strongest American brandsPower and paradox:US brands reach$6.44 trillion amid global perception shifts +$607.6 billion:Apple retains the crown as the nations and worlds most valuable brand +Huntington leads with brand value growth,up 127%to$5.3

2、billion +YouTube overtakes Nike to become the strongest U.S.brand with a BSI score of 95.3/100 and an AAA+rating +Booz Allen,Lilly,and Franklin Templeton:Expertise-driven brands gain momentum +A polarized sector landscape:Tech and Insurance accelerate while consumer sectors lose momentum +ESG:U.S.br

3、ands lead the Sustainability Perceptions Index for Sustainability Perceptions Value and Positive Gap Value +Mounting credibility pressures challenge the U.S.Soft Power leadership Brand Finance US 500 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5Laurence Newell,Executive Chairman,Br

4、and Finance Americas Country Overview 6Valuation Analysis 8Most Valuable American Brands 2026 9Fastest Growing Brand Value:Huntington 11Brands to Watch:Booz Allen,Lilly,12 Franklin Templeton Brand Strength Analysis 14Sector Analysis 17Sustainability Analysis 23Brand Spotlight 25AMD 26Steven Fund,Cor

5、porate VP,Brand Marketing,AMDBrand Value Ranking(USDm)29Insight 39Soft Power in the United States:40 Dominance Meets a Crisis of Trust Methodology 42Our Services 48Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to

6、 tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 1066

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1. 美国品牌总价值达6.44万亿美元,同比增长10%。苹果以6076亿美元蝉联全球最有价值品牌,微软、谷歌分列二、三位。 2. 品牌价值增长最快的是亨廷顿银行(+127%至53亿美元),YouTube以95.3分成为美国最强品牌。 3. 科技与保险行业加速增长,消费行业势头减弱;半导体品牌价值飙升44%(如NVIDIA增长110%)。 4. 美国品牌在可持续发展指数中领先,但苹果的实际努力与公众认知存在26亿美元的“价值差距”。 5. 加州(2.23万亿美元)、华盛顿(1.05万亿美元)和纽约(6612亿美元)的品牌价值高度集中。
美国品牌价值几何? 哪些品牌增长最快? 可持续品牌如何领先?
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