Smartly.io：2022年假日购物季消费者洞察报告（英文版）（13页）.pdf

1、Holiday Season:The Digital Advertisers GuideFALL 2022SMARTLY.IO1How Consumers Are Shopping This Holiday SeasonThe Digital Advertisers Guide-Holiday2022BUY NOWPLAY VIDEOHoliday Season:The Digital Advertisers GuideFALL 2022SMARTLY.IO201010303050502020404The Mindset of The 2022 Holiday ShopperCreator I

2、nfluenceThe Opportunity For Brands Right NowEconomy Impacts Shopping BehaviorVideo Takes Center StageP.03P.07P.11P.05P.09Table ofContentsHoliday Season:The Digital Advertisers GuideFALL 2022SMARTLY.IO3The Mindset of The 2022 The Mindset of The 2022 Holiday ShopperHoliday ShopperThis year is unique i

3、n that the current economic climate is what seems to be largely shifting consumer behaviors and preferences.As we see consumers increasingly focus on brand authenticity,product necessity,and word of mouth endorsement,its important to understand where their mindset currently sits.This year holiday sh

4、opping has begun even earlier than weve seen in the past.While recent data shows that consumers have typically begun holiday shopping in November,other reports are noting an uptick in consumers plans to shop earlier this year particularly to find deals and discounts in the face of inflation and risi

5、ng costs for goods.Advertisers everywhere have one question:how can I best engage consumers new and old?010140%40%of our respondents say theyll start shopping for holiday gifts earlier this year than last year.The holiday shopping season proves to be a bit of a mystery for brands and advertisers pri

6、marily due to changes in consumer behavior brought on by the global pandemic.Holiday Season:The Digital Advertisers GuideFALL 2022SMARTLY.IO4For a deeper understanding of shoppers plans and preferences,Smartly.io conducted a survey of 1,000 U.S.based consumers(age 18+)in September 2022.With these in