1、Global ReportTrust Amid InsularityP.22026 Edelman Trust BarometerStatistical significanceIndicates a statistically meaningful difference or change in the data that is unlikely to be due to chance or a random fluctuation.All indicated year-over-year significant changes were determined using a t-test
2、set at a 99%+confidence level.Global averagesUnless otherwise indicated,global averages are composed of all 28 countries surveyed.Shortened question textThroughout the report,question text has been edited for readability.Annual online survey in its 26th year33,9381,200+/-28Fieldwork conducted:Oct 25
3、 Nov 16,2025CountriesRespondentsRespondents per country*For more details on the margin of error,global averages,country-specific sample information,questions asked to partial sample,or to see the full text for any shortened statements,please see the Technical Appendix.All contents in this report are
4、 the property of the Edelman Trust Institute.Data collected is representative of the general population across age,gender,and region within each country.*The sample size varies by country,from 1,200 to 1,501.*Data also representative across nationality in Saudi Arabia and UAE,and race/ethnicity in t
5、he UK and U.S.Margin of error for full general population 28-market global average:+/-0.7 percentage points.Margin of error for full general population country averages:+/-3.3 to 3.7 percentage points(varies by country).Margin of error is calculated at the 99%confidence level.METHODOLOGYArgentinaAus
6、traliaBrazilCanadaChinaColombiaFranceGermanyIndiaIndonesiaIrelandItalyJapanKenyaMalaysiaMexicoNetherlandsNigeriaSaudi ArabiaSingaporeS.AfricaS.KoreaSpainSwedenThailandUAEUKU.S.Significant changeP.3Shared Reality Erodes Over 20 Years2019Trust at Work2016The Mass-Class Divide2023Navigating a Polarized
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