Demand Spring：2023年收入营销预测报告（中译版）（25页）.pdf

1、DEMANDSPRING.COM2023 MARKETING PREDICTIONS/P.1DEMANDSPRING.COM Revenue Marketing Predictions2023DEMANDSPRING.COM2023 MARKETING PREDICTIONS/P.2As we near the end of 2022,Demand Spring is looking ahead at the latest trends in Revenue Marketing to help prepare CMOs for 2023 and beyond.Marketing leaders

2、 are no strangers to change.We have been reacting to disruptions in the market,talent,and technology landscape for the past three years.Building a Revenue Marketing foundation in this ever-evolving environment is proving incredibly challenging for many.As we prepare for what 2023 has in store,market

3、ers will once again need to rise to the occasion.High-levels of uncertainty are forecast for the coming year,but marketers have an opportunity to change the trajectory of this storyline.With the anticipated economic downturn,marketers can help keep businesses afloat by driving revenue,and supporting

4、 organizations in key decisions by providing data-driven insights.We also have an opportunity to contribute to the triple bottom line and bring awareness to important societal issues.For marketing to take on this leading role,marketers will need to align their strategies to the organizations short-a

5、nd long-term revenue goals in order to protect their budgets from looming cuts.Marketings ability to prove their ROI using data will be paramount in achieving this.Based on signals weve seen in the organizations we work with on a daily basis,these are the marketing trends our team of experts see gui

6、ding marketing organizations in the coming year.We hope these predictions will help guide your Revenue Marketing priorities in 2023.Matt Roberts Chief Executive Officer,Demand SpringDEMANDSPRING.COM2023 MARKETING PREDICTIONS/P.3MARKEMONDRecession-proof your marketing budget6MATTROBERTSHow to avoid t