Trendalytics：2023年假日季趋势报告（中译版）（25页）.pdf

1、HOLIDAYFORECAST202301TREND BEHAVIORS:EXPLAINEDEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME2CHOOSINGTHE TRENDSUsing our proprietary algorithm,we

2、ve identified themes and trends that are exhibiting distinct behaviors.Trends featured in this report have been flagged as an emerging trend,a safe bet,or a forecasted trendone that is expected to continue growing or remain stable over the next year with 65-70%confidence.Each category represents not

3、 only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.METHODOLOGYYoY growth helps you gauge the current state of a trend.These behaviors are predictive and offer a look into the future of a tr

4、end,so dont worry if an emerging trend shows negative YoY growth!TL TIP2023 HOLIDAY TREND STORIES02FestumSierraReignHOLIDAY 2023 TREND STORIESFestumFeathers,mismatched prints,and unexpected pops of color find a home in Festum,where more is more.Maximalism meets merriment as unbridled holiday joy shi

5、nes through.FESTUM04Consumers are seeking familiarity in the 90s and Y2K eras.Searches for Y2K fashion are+71%to last year and social buzz is+171%to last year.Searches for Y2K makeup are+176%to last year and social buzz is+1,500%to last year.NOSTALGIA NOWFESTUMIn an eruption of color and texture,the

6、 maximalism hashtag has over 330k posts on Instagram and over 302M views on TikTok.A high volume trend,there are 13.7K average weekly searches for maximalism,+6%to last year.MAXIMALIST REVIVALA new anti-fashion,normcore meets craftcore aesthetic is being coined the“weird girl aesthetic.”Bella Hadids