IDC & KIBO：2022年假日购物季指南（中译版）（19页）.pdf

1、Guided Shopping,Confident Purchasing:THE SECRETS TO HOLIDAY SUCCESS IN 20222 Welcome to the 2022 holiday season!Like Santas elves,retailers are hard at work planning,setting goals,and creating innovative and personalized customer experiences for busy holiday shoppers.And while its the most wonderful

2、 time of the year,there are some trends and economic factors that are more naughty and less nice that will impact holiday shopping this year.First,theres the matter of rising inflation and interest rates,which will afgect holiday shoppers budgets and pocketbooks as they plan how to make their dollar

3、s stretch when buying gifts.According to research from Salesforce,due to inflation and rising prices,42%more shoppers worldwide and 37%more US shoppers are planning to begin their holiday shopping earlier to get better deals.Also,COVID-19 and the associated impacts of the pandemic are still very muc

4、h present.This means that retailers will need to continue ofgering engaging online experiences for shoppers who want to continue avoiding brick-and-mortar stores.Order fulfillment options,such as buy online,pick up at curb(BOPAC),can ensure that customers who are not comfortable interacting with sto

5、re associates and shopping inside busy stores can still make their holiday purchases safely.But,perhaps one of the most harrowing trends in 2022 is the continuing supply chain issues.According to a March 2022 survey from McKinsey,74%of retailers ranked increasing fragility in the supply chain(raw ma

6、terials,transportation,warehousing)as the top trend shaping the industry in the next 12-18 months.Therefore,retailers will need to stay on top of their inventory and communicate with customers regarding product availability and estimated shipping times to keep shoppers happy during the hectic holida