Feedvisor：2022年假日购物季预测报告-Q4消费者趋势、情绪及洞察（中译版）（20页）.pdf

1、2022 HOLIDAY SHOPPING PREVIEW:Consumer Trends,Sentiment,&Insights for Q4All Consumer Journeys Now Lead to Amazon in This 2022 Amazon Consumer Behavior Study Closer Look FEEDVISOR2The Q4 shopping season is always a crucial period for brands and retailers.However,this holiday season presents new chall

2、enges as retailers,sellers,and brands face not only uncertain economic conditions,supply chain constraints,and fluctuating consumer shopping patterns but also increased competition and advertising costs than in the past.Currently,e-commerce sales are predicted to see marginal increases this holiday

3、season,with a 2.5%growth rate from the previous year.Cyber Monday is predicted to be the best day for sales,with totals estimated to surpass$11 billion as consumers remain uncertain of returning to physical stores.1 While predictions are optimistic,the increase in spend is most likely due to inflati

4、on,rather than true sales increases.The key to a successful Q4 is to incorporate the entire consumer journey,now shaped by the rise of influencer marketing,interactive advertising,and in-platform shopping experiences.Preparing for the New Consumer Journey for Q4 and Beyond 1 Adobe 2022Those who can

5、successfully capture and retain their shoppers attention,will be the ultimate winners this holiday shopping season and beyond.Discover Amazons role in the ever-changing consumer journey as we explore what is driving the shift in the shopping journey and how you can take advantage of it in this close

6、r look from our survey based on over 2,000 consumer responses.We reveal how consumers plan to spend this holiday season,including when they will make their biggest purchases,in which categories,and how much they plan on spending.Our advertising experts unpack the top trends shaping the advertising a