Talkwalker：2022年英国公用事业行业报告-能源价格上限对消费者行为的影响（中译版）（11页）.pdf

1、UK Utilities Industry The impact of the energy price cap on what makes consumers tick.T talkwalker Speak to an expertJack RichardsMarketing Lead-Northern EuropeE:M:07790 650112In the midst of a cost of living crisis,and with Ofgem having implemented a price cap on the unit price of energy utilities,

2、price can no longer be a differentiator for UK energy firms.The energy crisis is unprecedented.A year ago today,4.5 million UK households were deemed to be in fuel poverty.Data predicts this figure will rise to 6.7 million.This is happening after the price cap rise in April 2022 which already saw th

3、e average bill increase by 54%.In the midst of the cost of living crisis,British consumers take to social media to share their worries,give tips on how to reduce electricity use and comment on their consumer experience with different energy providers.In this dashboard,we explore established and chal

4、lenger energy providers in the United Kingdom:Volume and engagement of conversations in the last 30 days,+forecasting Sentiment towards each brand Thematic analysis Integrated data sets,including coverage and CEO prominence Influencer identificationUK Utilities IndustryResults&Engagement Mentions of

5、 the 6 energy providers have progressively gone up with big spikes of conversations spurred from various events:Octopus offering free electrical-blankets to its most vulnerable customers,political uproar when the PM was seen wearing British Gas clothing,the creation of a state-owned provider if Labo

6、ur wins the next GE.Using our internal Blue Silk AI tech,we were able to forecast how the conversation is likely to evolve in the coming weeks.The model clearly shows that conversations will continue to gain space in the public domain with even larger peaks.UK Utilities IndustryUK Utilities Industry