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Expedia Group:2023年游客价值指数报告(英文版)(25页).pdf

上传人: Y**** 编号:106949 2022-11-21 25页 2.20MB

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1、Traveler Insights Report2022|Q42Expedia Group Media SolutionsEnthusiasm forTravel EnduresAs highlighted in our most recent quarterly reports,travel intent is on the rise and looks to be on a steady path with growth in some areas and in some partsof the world.What we saw as borders started opening is

2、 still holding true people continue to be eager to travel again and are willing to invest.According to our new Traveler Value Index study,nearly half(46%)of consumers globally say travel is more important to them now compared to pre-pandemic,and nearly as many(43%)are backing up that claim by upping

3、 their travel budget next year.However,the prioritization of travel may be impacted by other issues affecting consumer confidence,such as inflation,higher fuel prices,ongoing political conflicts,and natural disasters.While travelers are more conscientious and making choices based on sustainability,i

4、nclusion,and representation,these external factors,among others,are likely to drive a renewed focus on value and potentially there-emergence of deal-driven decisions.Read on for more insights into the evolving traveler behaviors and attitudes we are seeing based on our 70 petabytes of Expedia Group

5、first-party data from Q3 2022as well as our latest custom research.Connect with us any time for more specific data on your region and destination,and subscribe to our blog for more.JENNIFERAndreGlobal Vice President Expedia Group Media Solutions3Expedia Group Media SolutionsQuarterly SnapshotFollowi

6、ng multiple quarters of search growth globally,search volumes across Expedia Group branded sites in Q32022 were flat quarter-over-quarter,suggesting steady traveler interestand enthusiasm for travel.Most travelers are still planning trips inthe near term,with global share of searches in the 0-to 90-

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根据报告的内容,本文主要概括了2022年第四季度旅行者洞察报告,主要内容包括: 1. 旅行者对旅行的热情持续高涨,全球近半数消费者(46%)认为旅行比疫情前更重要,近半数(43%)计划增加明年的旅行预算。 2. 旅行者开始计划更长期的旅行,全球范围内,2022年11月和12月的旅行搜索量同比增长超过60%,2023年的旅行搜索量同比增长65%。 3. 家庭旅行需求增长,国际家庭旅行需求在第三季度同比增长近90%。 4. 城市短途旅行和海滩度假目的地越来越受欢迎,纽约、伦敦和坎昆等城市和海滩目的地在全球预订目的地前十名中占有一席之地。 5. 随着旅行者信心的回升,国际搜索量持续增长,第三季度全球范围内,美国从德国的搜索量同比增长60%,墨西哥从加拿大的搜索量同比增长40%。 6. 酒店和度假租赁的预订量在第三季度同比增长两位数,亚太地区同比增长三位数。 综上所述,旅行者对旅行的热情持续高涨,他们开始计划更长期的旅行,家庭旅行需求增长,城市短途旅行和海滩度假目的地越来越受欢迎,国际搜索量持续增长,酒店和度假租赁的预订量也呈现出良好的增长趋势。
疫情后旅行者对旅行的热情是否持续? 旅行者更倾向于提前多久规划旅行? 家庭旅行需求是否在增长?
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