NielsenIQ：2022年新兴CPG品牌假日销售趋势报告（中译版）（8页）.pdf

1、 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.CPG Holiday Season Sales Trends for Emerging Brands|2022 2022 Nielsen Consumer LLC.All Rights Reserved.2CPG Seasonal Sales Trends for Emerging BrandsAs an emerging brand,holiday sales likely make up a large

2、portion of your overall revenue.But,every year is different.So,its hard to identify the CPG seasonal sales trends to focus on.Our team at NielsenIQ has taken a look at some of the seasonal sales trends weve seen over the past couple of years to help.Weve also factored in the current state of affairs

3、 to give you better insight into the upcoming holiday season and beyond.Read on to learn what seasonal sales trends weve seen,what this may mean going forward,and how you can use this information to plan for seasonal sales spikes.2022 Nielsen Consumer LLC.All Rights Reserved.32021 CPG Seasonal Sales

4、 Trends Look BackTo better understand the present and prepare for the future,you need to evaluate the past.With that in mind,lets take a look at some of the results we saw in 2021 and identify whether these trends look to reemerge this year.Here are a few sales trends we saw in 2021:Beauty Brands Sa

5、w Strong SalesDespite inflation concerns,supply chain issues,and the omicron variant,shoppers remained optimistic.Beauty and personal care experienced a strong sales resurgence across in-store(+12.5%)and online(+27.8%)channels compared to 2020.Tech giant Amazon accounted for 39.9%of total online cat

6、egory purchases for the holiday season.However,in 2022,more consumers are moving to private label and less expensive alternatives,so luxury beauty brands may not perform as well regardless of channel.Supply Chain Issues Impacted DemandBusinesses had to grapple with rising material costs,delayed ship